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This is basically a lower cost alternative to Urban decays basic eye primer. Perfect dupe at a fourth of the cost. You can basically buy this at CVS for three bucks or so. Same as it's more expensive alternative it lasts all day whether it's a powder or a cream eyeshadow. slight points off because it can cake a little bit if you don't blend it so just take extra few seconds and blend it out evenly you should be fine.