An award-winning nude eyeshadow primer for vibrant, crease-free wear up to 24 hours. Vegan, cruelty-free, and free of parabens, it ensures smooth application and surface perfection.
WHERE TO BUY IT
Sephora↗SHARE YOUR HONEST OPINION, OR INVITE A URBAN DECAY EXPERT TO CHIME IN
INDIVIDUAL REVIEWS
HOLY GRAIL!!! I’ve been using this ever since I started doing my makeup 14 years ago. I’ve tried every other primer I can get my hands on, but none compare. The color payoff, the lack of creasing, I WILL NOT do eyeshadow without this. Original formula is the only one I like, I have oily skin and can’t get the anti aging to work for me!
This is probably the first eyeshadow primer that came into existence and in my opinion this is the best primer collection by any brand you won't go wrong it either works good or flat out excellent no in between. The other really cool thing about Urban Decay primers is they come with a squeeze too so you could get all the products out of it the quality is worth the money all around. These work very well whether it's a cream or a powder eyeshadow it's at least going to give you a solid 8 hours however assuming you're not doing anything insane it will last all day.
