PATTERN was designed to fulfill the unmet beauty needs of the curly, coily, and tight-textured community. Created and owned by Tracee Ellis Ross, PATTERN is named for the term that describes the individual bends, curves, and coils of natural, textured hair. The line celebrates, empowers, and embraces texture, catering to the uniquely beautiful curls in the diverse hair community of 3B to 4C hair types. Since its launch in September 2019, PATTERN has taken the industry by storm. The award-winning formulas and products have transformed the wash day, styling, and treatment categories, helping people worldwide access the best curls in their own bathrooms.
