LoveShackFancy was born a decade ago with a hand-dyed halter dress made to celebrate founder Rebecca Hessel Cohen’s wedding. One article of clothing, created to celebrate love, has turned into a true romance with all things dreamy and drenched in optimism. LoveShackFancy Beauty’s debut fragrance collection tells the story of the brand’s beginnings, its eternal optimism and floral foundation, and its very bright and beautiful future.
