fel beauty is on a mission to reconnect you with memories of love (like your first kiss) and turn that nostalgia into a product that allows you to relive that feeling every time you use it by “kissing on” the color. Fel’s expressions of color are clean, vegan, and in playful, dewy textures that include a proprietary fel-good complex—proven to evoke joy and well-being. “After 20 years as an industry executive, I created fel as my love letter to beauty, with a sincere hope to inspire everyone to connect to the emotions and memories that shape our lives.”—Jaimee Holmes, Founder
