This is a new kind of hair care rooted in ritual: a collection of handcrafted tools and clean, effective formulas that restore your hair’s balance to let it look—and feel—its best all the time.
Crown Affair
The Refillable Dry Shampoo
The Overnight Repair Serum Treatment for Dry, Damaged Hair
The Mini Dual-Bristle Boar Hair Brush No. 001 for All Hair Textures
The Mini Air Dry Mousse Ritual Hair Set for Volume and Texture
The Mini Volumizing Shampoo for Oily, Flat Hair
The Flexible Hold Finishing Hair Gel
The Silk Scrunchie No. 001 Set
The Hair Clips
The Hydrating Shampoo for Dry, Damaged Hair
The Mini Signature Scent Hair & Body Perfume
The Mini Air Dry Cream Ritual Hair Set for Hydration and Definition
The Cleansing Scalp Scrub Shampoo
The Signature Scent Hair Perfume
The Mini Texturizing Air Dry Hair Mousse
The Air Dry Ritual Hair Gift Set
Brush No. 003
The Hair Towel
The Mini Hydrating Shampoo for Dry, Damaged Hair
Crown Affair x U Beauty Mini Dry Shampoo & Plasma Lip Compound Set
The Mini Leave-In Conditioner Cream for Hydrated Hair
The Hydrating Conditioner for Dry, Damaged Hair
The Volumizing Shampoo for Oily, Flat Hair
The Comb No. 002
The Mini Hydrating Conditioner for Dry, Damaged Hair
The Detangling Brush No. 002
The Volumizing Conditioner for Oily, Flat Hair
The Renewal Hydrating Hair Mask
The Leave-In Conditioner Cream for Hydrated Hair
The Calming Scalp Serum for Dry & Sensitive Scalp
The Mini Dry Shampoo Powder
The Brush No. 001
The Silk Pillowcase
The Texturizing Air Dry Hair Mousse
The Mini Air Dry Hair Set
The Slick Back Ritual Hair Set
The Mini Volumizing Conditioner for Oily, Flat Hair
The Hair Oil
The Finishing Hair Spray