Author name: Rayna
March 11, 2025
Champagne taste, drugstore budget—let’s go.
You don’t need a trust fund to have a rich-girl beauty routine. Amazon is packed with under-the-radar beauty finds that feel designer but cost less than your weekly latte habit. Whether you’re into skin that glows like a glazed donut, hair that looks professionally blown out, or makeup that screams ‘effortless cool’, these under-$25 gems are trending for Spring 2025—and your cart is about to be full.
Coming soon: the Rayna app! Rank and review all your favorite – or least favorite – beauty products in one place. Sign up for the invite list here.
Skincare That Feels Like a $500 Facial
La Roche-Posay Cicaplast Balm B5 ($14.99)
A French pharmacy cult favorite that saves your skin barrier from burnout. Packed with panthenol and soothing ingredients, it hydrates like a $200 moisturizer and instantly calms irritation. If your skin is feeling sensitive, flaky, or just mad at you, this is the fix.
COSRX Advanced Snail 96 Mucin Power Essence ($16.99)
The glazed donut skin product that TikTok won’t shut up about. This lightweight snail mucin essence drenches your skin in hydration, leaving it bouncy, plump, and smoother than a filtered selfie. If dewy, glass skin is the goal, this is step one.
Laneige Lip Sleeping Mask ($24)
A plush blanket for your lips while you sleep. This ultra-rich balm hydrates, softens, and leaves your lips pillow-y smooth by morning. Plus, it comes in flavors that feel like a little midnight dessert moment.
Naturium Vitamin C Complex Serum ($19.99)
This brightening serum gives glass skin vibes without the hefty price tag. Packed with stabilized vitamin C and niacinamide, it fades dark spots and boosts glow fast. It’s giving luxury skincare dupe in the best way.
ELEMIS Pro-Collagen Cleansing Balm (Mini) ($16)
This five-star spa in a jar melts away makeup, sunscreen, and the stress of your day. The rich, buttery texture feels high-end, and it leaves your skin clean but never stripped. A self-care momentin every wash.
Tatcha The Dewy Skin Cream (Mini) ($24)
A celebrity favorite for a reason. This ultra-hydrating cream gives instant radiance and makes skin feel like silk. Think of it as ‘rich girl’ glow in a jar—but on a budget.
Tower 28 SOS Daily Rescue Facial Spray ($18)
If your skin is red, irritated, or breaking out, this anti-inflammatory mist will save the day. It’s dermatologist-approved, non-drying, and refreshes your face instantly. Pro tip: Keep one in your bag for mid-day resets.
Frownies Facial Patches ($24.99)
A budget-friendly Botox alternative—no needles needed. These reusable patches smooth fine lines overnight, training your skin to relax. If you wake up with pillow creases, this is your new bestie.
DHC Deep Cleansing Oil ($22.99)
A luxury oil cleanser for less. This cult-favorite melts away waterproof makeup, SPF, and dirt while leaving skin soft, never greasy. It’s like giving your face a first-class cleanse every night.
Coming soon: the Rayna app! Rank and review all your favorite – or least favorite – beauty products in one place. Sign up for the invite list here.
Makeup That Looks $$$ But Isn’t
Anastasia Beverly Hills Brow Freeze (Mini) ($22)
Laminated soap brows, but make it effortless. This clear wax holds brows in place all day without flaking, crunchiness, or white residue. If your vibe is fluffy, editorial brows, this is a must.
Peripera Ink Velvet Lip Tint ($9.99)
A K-beauty classic that rivals designer lip stains. This weightless, velvety formula stays on all day, giving your lips a blurred, soft-focus effect. The best part? No drying, no cracking, just chic, effortless color.
Etude House Dr. Mascara Fixer ($7.99)
A $7 secret weapon for smudge-proof, all-day lashes. This clear lash primer makes any mascara waterproof, adds volume, and keeps curl locked in. Consider it lash insurance.
Naturium Phyto-Glow Lip Balm ($10.99)
This hydrating, glossy lip balm is a Glossier Balm Dotcom dupe, but better. It’s packed with peptides for long-term plumpness, and the juicy, non-sticky finish is pure rich-girl energy.
Essence Lash Princess Mascara ($4.99)
The $5 mascara that outperforms ones ten times its price. It delivers insane volume, length, and drama, making your lashes look falsie-level thick. No wonder it’s an Amazon best-seller.
NYX Fat Oil Lip Drip ($10.99)
Like Dior Lip Oil, but thicker, glossier, and under $11. Super hydrating, non-sticky, and packed with shine—because juicy lips are always in.
Coming soon: the Rayna app! Rank and review all your favorite – or least favorite – beauty products in one place. Sign up for the invite list here.
Beauty Tools That Work
Revlon One-Step Volumizer Mini ($23.99)
The Dyson Airwrap dupe that TikTok can’t stop raving about. This blow-dry brush gives salon-level volume with minimal effort—because who has time for a full blowout?
Plantifique Jade Roller & Gua Sha Set ($16.99)
For sculpted cheekbones and de-puffed mornings. Keep it in the fridge for a bougie cooling effect, and get ready for that instant snatched look.
Panasonic Heated Eyelash Curler ($19.95)
Regular eyelash curlers are so last year. The heated version makes your curl last all day, no mascara required.
Spring 2025 Trends You Need
Aquis Rapid Dry Lisse Hair Turban ($22)
This fast-drying hair turban cuts drying time in half and prevents frizz before it even starts. It’s the low-key hack to a better blowout.
Advanced Clinicals Firming Collagen Body Oil ($14)
Because body care is self-care. This hydrating oil firms, smooths, and smells like a luxury spa treatment.
OUAI Hair Oil (Mini) ($16)
The celebrity-loved oil that makes your hair soft, glossy, and ridiculously touchable.
NYX Brow Glue ($8.99)
The under-$10 brow hack for fluffy, laminated brows that don’t budge.
Maybelline Lifter Gloss ($8.99)
The drugstore dupe for Fenty Gloss Bomb. High shine, zero stickiness, and that rich-girl pout.
Milani Baked Blush ($9.99)
A NARS Orgasm dupe that gives the perfect glowy, peachy flush—for way less.
Affordable luxury beauty is real, and these trending Amazon beauty finds are proof. Which ones are you grabbing first? Drop your faves in the comments!
Coming soon: the Rayna app! Rank and review all your favorite – or least favorite – beauty products in one place. Sign up for the invite list here.
