Rayna | Rank Beauty Products

Coming Soon

Rank beauty products

coming soon: a new way to rank and organize lists of your beauty favs - or flops

beauty of joseon SPF: 8/10

perfect oxblood red nails to ward off my enemies

gisou lip oil: 11/10

BRONZERS TO PRETEND I WENT ON VACATION

Sharing beauty recs is a love language.

middle school sleepovers? try this sparkly eyeshadow.

crying in the club? here’s my waterproof mascara.

big job interview? wear this the perfect red lip.

but beauty reviews have become so noisy. fragmented. filtered.

Rayna brings it back—real reviews & beauty wishlists from people who actually use the stuff.

BEAUTY EMERGENCY

Discover Beauty, The Rayna Way

Your personalized beauty intel—curated, trustworthy, and community-powered. Cut through the noise with honest reviews, smart rankings, and curated collections—all powered by real users who get what beauty lovers truly want.

Rank & Review with Purpose

Rate products from -1 through 11, to share your honest opinion. Rayna is the only online community fully dedicated to beauty discovery. No fluff, no hype—just real product insights that matter.

Skip the Sponcon, Get the Truth

No more tabs. No more guessing. Just clarity.  Stop detective work across a zillion sites. Rayna filters out the fluff and brings all the trusted reviews into one simple place.

Curate Collections That Matter

Organize your must-haves and wishlist faves—all in one app.  Create custom beauty lists, browse others’ obsessions, and share your holy grails with the Rayna community.

the platform

We take beauty seriously because it’s how we express ourselves every day.

But the platforms we use to discover products?
They were built for brands, not us.

We realized something was missing:
a platform that reflects your taste,
your routines,
and your voice.

So we built Rayna—
the first beauty website that ranks products based on real opinions,

not PR contracts.

We take beauty seriously because it’s how we express ourselves every day.

But the platforms we use to discover products?
They were built for brands, not us.

We realized something was missing:
a platform that reflects your taste,
your routines,
and your voice.

So we built Rayna—
the first beauty website that ranks products based on real opinions,

not PR contracts.

We take beauty seriously because it’s how we express ourselves every day.

But the platforms we use to discover products?
They were built for brands, not us.

We realized something was missing:
a platform that reflects your taste,
your routines,
and your voice.

So we built Rayna—
the first beauty website that ranks products based on real opinions,

not PR contracts.

our story

hi! we’re michelle and mimi.

rayna started with a “wait—what was that product called again?” moment. “did i save it on tiktok or read it on reddit?”

michelle had the idea. mimi was the techie.
we met while working at shopify, reconnected over our love of beauty, and realized: the beauty discovery experience is kinda broken.

if you love ranking your holy grails,
curating chaotic product lists,
or sending your bestie a 9-step skincare plan—
you’re one of us.

we built rayna to make sharing beauty fun again.

no gatekeeping. no sponcon. just real reviews,
from real people, in one playful, powerful space.

hi! we’re michelle and mimi.

rayna started with a “wait—what was that product called again?” moment. “did i save it on tiktok or read it on reddit?”

michelle had the idea. mimi was the techie.
we met while working at shopify, reconnected over our love of beauty, and realized: the beauty discovery experience is kinda broken.

if you love ranking your holy grails,
curating chaotic product lists,
or sending your bestie a 9-step skincare plan—
you’re one of us.

we built rayna to make sharing beauty fun again.

no gatekeeping. no sponcon. just real reviews,
from real people, in one playful, powerful space.

hi! we’re michelle and mimi.

rayna started with a “wait—what was that product called again?” moment. “did i save it on tiktok or read it on reddit?”

michelle had the idea. mimi was the techie.
we met while working at shopify, reconnected over our love of beauty, and realized: the beauty discovery experience is kinda broken.

if you love ranking your holy grails,
curating chaotic product lists,
or sending your bestie a 9-step skincare plan—
you’re one of us.

we built rayna to make sharing beauty fun again.

no gatekeeping. no sponcon. just real reviews,
from real people, in one playful, powerful space.

hello@rayna.world