Rayna | Rank Beauty Products

Coming Soon

Rank, rave and roast beauty products

Coming soon: Build and share ranked lists of your holy grails, fails, and everything in between — and peek at what your friends are loving too.

beauty of joseon SPF: 8/10

perfect oxblood red nails to ward off my enemies

gisou lip oil: 11/10

BRONZERS TO PRETEND I WENT ON VACATION

Sharing beauty recs is our love language.

middle school sleepovers? try this sparkly eyeshadow.

crying in the club? here’s my waterproof mascara.

big job interview? wear this the perfect red lip.

The best beauty recs have always come from your friends and from people you trust.

But, We’ve lost that in the sea of influencer sponcon and anonymous, incentivized reviews.

Rayna brings it back — one app to share with your friends (and save for yourself) all the beauty products you've tried and loved — or hated.

BEAUTY EMERGENCY

Discover Beauty, The Rayna Way

Your personalized beauty intel—curated, trustworthy, and community-powered. Cut through the noise with honest reviews, smart rankings, and curated collections—all powered by real users who get what beauty lovers truly want.

Rank & Review with Purpose

Rate products from -1 through 11, to share your honest opinion. Rayna is the only online community fully dedicated to beauty discovery. No fluff, no hype—just real product insights that matter.

Skip the Sponcon, Get the Truth

No more tabs. No more guessing. Just clarity.  Stop detective work across a zillion sites. Rayna filters out the fluff and brings all the trusted reviews into one simple place.

Curate Collections That Matter

Organize your must-haves and wishlist faves—all in one app.  Create custom beauty lists, browse others’ obsessions, and share your holy grails with the Rayna community.

our story

hi! we’re michelle and mimi.

rayna started with a “wait—what was that product called again?” moment. “did i save it on tiktok or read it on reddit?”

michelle had the idea. mimi was the techie.
we met while working at shopify, reconnected over our love of beauty, and realized: the beauty discovery experience is kinda broken.

if you love ranking your holy grails,
curating chaotic product lists,
or sending your bestie a 9-step skincare plan—
you’re one of us.

we built rayna to make sharing beauty fun again.

no gatekeeping. no sponcon. just real reviews,
from real people, in one playful, powerful space.

hi! we’re michelle and mimi.

rayna started with a “wait—what was that product called again?” moment. “did i save it on tiktok or read it on reddit?”

michelle had the idea. mimi was the techie.
we met while working at shopify, reconnected over our love of beauty, and realized: the beauty discovery experience is kinda broken.

if you love ranking your holy grails,
curating chaotic product lists,
or sending your bestie a 9-step skincare plan—
you’re one of us.

we built rayna to make sharing beauty fun again.

no gatekeeping. no sponcon. just real reviews,
from real people, in one playful, powerful space.

hi! we’re michelle and mimi.

rayna started with a “wait—what was that product called again?” moment. “did i save it on tiktok or read it on reddit?”

michelle had the idea. mimi was the techie.
we met while working at shopify, reconnected over our love of beauty, and realized: the beauty discovery experience is kinda broken.

if you love ranking your holy grails,
curating chaotic product lists,
or sending your bestie a 9-step skincare plan—
you’re one of us.

we built rayna to make sharing beauty fun again.

no gatekeeping. no sponcon. just real reviews,
from real people, in one playful, powerful space.

hello@rayna.world